Top Stories

Safe for baby; Safe for the environment.

Oscar Wilde famously said “These days man knows the price of everything but the value of nothing.” At New Generation Baby we share Oscar’s sentiments. This is why we are committed to products that value your baby, the planet and the future. We believe, as did Oscar, that price and value are not the same.

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2015 is our 10th Anniversary .

This year we celebrate the 10th anniversary of the creation of Generation Baby. As part of our relaunch we have renamed our site and brand New Generation Baby. Our stylish prints and generation baby label will remain the same, only the name of our website will change.

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What every parent should know about BPA and
baby bottles.

Scientific evidence has linked the chemical bisphenol A (BPA) – which is found in most plastics – to behavioral changes...

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